Why is Alberta Beef so good? It starts with our Producers’ commitment to the highest production standards and all the ways they sustainably produce the healthiest, safest, nutritious and delicious ingredient possible.
Explore all the ways that Alberta Beef producers live out their commitment to quality.
Environmental stewardship is a tradition that dates to the first ranchers in what is now Alberta, and it informs how we raise our cattle today.
Care is in everything we do, from ensuring the safety and well-being of our animals to taking measures to enhance our environmental stewardship. While each farm, ranch, or feedlot is unique in their practices, producers strive to manage and enhance environmental stewardship to the best of their abilities.
Not only are beef producers working to take good care of the environment, but cattle play a vital role in caring for these lands, too. Cattle on the landscape can help protect native and tame grasslands, forests, and wetlands from the effects of land-use changes. They also provide wildlife habitat and biodiversity, and by grazing, they reduce fire hazards.
Much of Alberta’s natural landscape evolved alongside the bison, which kept native grasslands healthy by grazing them and using their hooves as a natural disturbance to promote the growth of grasses and other plants. Just like the bison, cattle keep these endangered landscapes healthy, and they often share these lands with wildlife.
The land that is used to raise cattle in Alberta also acts as a carbon sink. Land used for beef cattle production in Canada stores about 1.5 billion tonnes of carbon. If this land is lost to urban development, those vast quantities of carbon would be released into the atmosphere, and the plants and wildlife that share this land with cattle would be lost, including many species at risk.
We understand and interact with the environment every day, and we have an important role to play in making sure the ecosystems on which we live and work are healthy and functioning.
All plants and animals produce hormones naturally, including humans. Beef producers use hormone implants in cattle to enhance the hormone production already taking place in the animal. These implants direct growth towards muscle and away from fat, speeding growth and reducing the amount of feed an animal needs.
All animals, including cattle, can get sick, just like humans do. Providing care to sick cattle, including using antibiotics when appropriate, is the humane thing to do. Antibiotics help limit the spread of disease between animals. Using the right antibiotics early can reduce the need to use more powerful antibiotics further down the line.
Maybe, but not as much as you’d think! In fact, Canadian beef production only accounts for 2.4% of Canada’s GHG emissions, and only 0.04% of global emissions.
Beef is cost effective, nutrient-dense food, containing important nutrients, vitamins and minerals like protein, iron, vitamin B12 and zinc.