All Ways
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Salt of the Earth

Why is Alberta Beef so good? It starts with our Producers’ commitment to the highest production standards and all the ways they sustainably produce the healthiest, safest, nutritious and delicious ingredient possible.

Explore all the ways that Alberta Beef producers live out their commitment to quality.

How is Cattle Raised in Alberta?

Environmental stewardship is a tradition that dates to the first ranchers in what is now Alberta, and it informs how we raise our cattle today.

Care is in everything we do, from ensuring the safety and well-being of our animals to taking measures to enhance our environmental stewardship. While each farm, ranch, or feedlot is unique in their practices, producers strive to manage and enhance environmental stewardship to the best of their abilities.

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What Are Hormones and Why Are They Used in Beef Production?

All plants and animals produce hormones naturally, including humans. Beef producers use hormone implants in cattle to enhance the hormone production already taking place in the animal. These implants direct growth towards muscle and away from fat, speeding growth and reducing the amount of feed an animal needs.

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Why Use Antibiotics in Beef?

All animals, including cattle, can get sick, just like humans do. Providing care to sick cattle, including using antibiotics when appropriate, is the humane thing to do. Antibiotics help limit the spread of disease between animals. Using the right antibiotics early can reduce the need to use more powerful antibiotics further down the line.

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Will Eating Less Beef Reduce my Greenhouse Gas Emissions?

Maybe, but not as much as you’d think! In fact, Canadian beef production only accounts for 2.4% of Canada’s GHG emissions, and only 0.04% of global emissions.

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What is Beef’s Role in a Healthy Diet?

Beef is cost effective, nutrient-dense food, containing important nutrients, vitamins and minerals like protein, iron, vitamin B12 and zinc.

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