Logo
All To
SALT OF THE EARTH

Early mornings and late nights, the job of a producer is not for the faint of heart. From breeding and calving the next generation to market-ready cattle, these dedicated professionals care deeply about the health and welfare of their animals.

It all starts with sustainable practices from this special group of people who love the land, working outdoors and producing something they’re equally proud to serve their own families. 

EXPLORE ALL THE WAYS

© 2024 Alberta Beef Producers. All rights Reserved.

All To
A WORLD OF FLAVOUR

Smoked, roasted, stewed, baked, seared, BBQed or fried, few ingredients are as versatile as beef. From Michelin-star chefs to kitchen gourmets to backyard barbecue enthusiasts, everyone has their own special ways of seasoning and preparing this pivotal ingredient. And what’s more, it creates virtually endless meal possibilities

EXPLORE RECIPES

© 2024 Alberta Beef Producers. All rights Reserved.

All To
INDULGE YOUR SENSES

People from all walks of life and cultures enjoy beef in many different ways. Whether it’s filet mignon, a home-cooked lasagna, shepherd’s pie or taco-night Tuesdays, there’s literally no shortage of ways to enjoy beef.

What’s more, it provides endless opportunities to bring family and friends closer together.

EXPLORE LOCAL RESTAURANTS

© 2024 Alberta Beef Producers. All rights Reserved.

Raise
Cook
Eat